"Not alcoholism, but the path to peace" - an advertising campaign created with love and passion for art, which makes you reconsider your view of alcohol.

The main idea of the project is that alcohol not only intoxicates the mind, but also inspires. I want to switch the focus from animal drunkenness to graceful beauty, art and peace. Each of the alcoholic beverages, be it beer or wine, is designed to bring not only the joy of taste, but also promote relaxation, which allows connoisseurs of tastes to plunge into the world of gentle dreams, while remaining pleasant and beautiful people. 

(At this point it was right to write about how excessive drinking is harmful to your health 18+!)

My marketing strategy focuses on creating an emotional connection with the audience. I use a creative approach, featuring languid, sleeping handsome men to reveal the uniqueness of products and immerse clients in the world of art and peace. Men do not cause negative emotions, their gracious faces can only be envied.
These frames are created in order to evoke an emotional response from the viewer.

Alcoholic beverages are an integral part of cultural heritage, able to create unique moments of joy and aesthetic inspiration. No wonder so many classic masterpieces of painting and sculpture have captured this moment in themselves.

Open a new world of possibilities and emotions through the project "Not drunkenness, but the path to peace". I will be glad to become your creative partner, bring unique ideas to life and make the world reconsider its attitude to alcohol!
I offer cooperation to organizations involved in the sale of alcohol, providing my work to the concept for use in advertising campaigns.

Alcohol can be an integral part of cultural heritage and create unique moments of joy, peace and beauty